2008 Visitor Guide Launched at Black Sheep Brewery
To promote holiday tourism across North Yorkshire and the
surrounding area, the new tourism guide Explore & Indulge -
Yorkshire Dales & Harrogate 2008", was launched last week at
Black Sheep Brewery in Masham.
Over 70 stakeholders and advertisers attended the event where
Chairman of the Area Tourism Partnership (ATP), Steve Macare, spoke
of the partnership's drive to attract more tourism into the area.
Steve said, "The Partnership is charged with increasing tourism by
5% per annum. Holiday tourism saw 13.84m visits to the area in
2006, generating a spend of over £810m yet the bulk of visits
were day visits. It is part of our remit to convert day visits to
longer stays".
National consumer research was undertaken by the Partnership
to determine the style and format of the new brochure, which
replaces two previous publications, the Yorkshire Dales Holiday
Guide and the Harrogate Visitor Guide. Bringing these together as
one publication provides clarity for visitors and offers
advertisers a greater reach through a wider distribution network
and an overall increased print run.
80,000 brochures have been distributed across the partner
organisations. All 800 national Tourist Information Centres will
receive them and they will be issued in response to Yorkshire
Tourist Boardâ€"s promotional campaign "Make Yorkshire
Yours". Individual partners of the ATP will also promote the
brochure at shows and events they each attend. Harrogate Tourism,
for example, already plan to attend several local events next year
as well as the Great Yorkshire Show, and also trade shows such as
the "Great Days Out Show" to be held in Bolton next February.
Harrogate Tourism undertook production of the brochure.
Marketing Executive, Viv Graham said, "The editorial in the
brochure is completely new and refreshing with complimenting
images. The demand for advertising space exceeded our expectations,
we had to increase the brochure from 80 pages to 84 pages to
include all the accommodation providers who requested space;
advertisers also receive a website listing".
Steve Macare thanked Black Sheep Brewery for their
complimentary hospitality that included refreshments and
informative tours of the brewery.
The Area Tourism Partnership is made up of the Yorkshire Dales
National Park, Craven, Richmondshire, Hambleton, Eden and South
Lakeland District Councils and Harrogate Borough Council, and was
formed in 2006. For a copy of the Guide contact your local Tourist
Information Centre.
