Harrogate International Centre

Head of Marketing

Born and raised in Berkshire, Alison moved north in 1991 to study for a degree in Business Studies at Northumbria University in Newcastle.

 

Finding marketing the most appealing, creative and dynamic part of the course, Alison chose to pursue this for her career and after a brief return to the south, moved back to Leeds to commence her working life as a Marketing & Events Co-ordinator for the Yorkshire & Humberside Association for Further & Higher Education, (YHAFHE), based in Dewsbury, West Yorkshire.  Alison used this role to learn and develop her marketing and work-based skills, and then moved to Sagars Chartered Accountants in Leeds, where, as a Marketing Executive, she was pivotal in launching the firm's niche tax brand, "Law Point".

 

Her first managerial position took her to the College of Ripon & York St John, where she headed up the conference marketing of this educational establishment.  In 2001, she proactively promoted the College to win, "Conference Venue of the Year" at the Yorkshire Tourist Board White Rose Awards.

 

Following further career development roles at Keighley College and at the Leeds Business School, Leeds Metropolitan University, both as Marketing Manager, Alison secured her dream job as Head of Marketing & Sales for Harrogate International Centre. 

This position combined the two aspects of work she loves and enjoys the most; marketing and events.

 

Since commencing the post in June 2006, Alison has increased sales of HIC entertainments via a proactive and planned marketing approach, launching a new What's On Guide and regional media advertising.  She has also developed the brand profile for HIC to include a reinvigorated website, www.harrogateinternationalcentre.co.uk, an impressive venue brochure and an inviting destination DVD.  Alison heads up the HIC Marketing, Business Development Teams and the Harrogate and District TIC Teams.