Think! New Brand
Think! New Brand Launched at
Harrogate International Centre
Kudos Hospitality, the exclusive caterers at Harrogate
International Centre (HIC), have launched 'Think' - a new retail
catering brand to enhance the standard of the retail catering
operation across the venue.
'Think' offers HIC a brand that is to the standard of a quality
high street café/food retail operation. The two main
elements of the brand are the product specification and the high
quality point of path to purchase marketing. 'Think' is based very
much around high quality, fresh products such as freshly baked
pastries & cookies, freshly made smoothies, yoghurt crunch pots
and food theatre. It also features Costa Coffee, which
compliments the brand and gives credibility in the delivery of
coffee.
Stuart Quin, Director of HIC said "The launch of the new 'Think'
brand helps build on our strong working relationship with Kudos
Hospitality. They continue to deliver delicious food service
throughout the whole of HIC and our ongoing partnership enables us
to provide the perfect catering experience for clients and
visitors."
The brand has been designed to offer customers high quality
products that are well presented and packaged. The marketing
materials consist of high impact signage, utilising top quality
food photography. Path to purchase floor stoppers are designed to
reinforce the awareness of the catering outlet to customers and
point of purchase materials highlight key items.
Complete with the new branding, Hall B, one of the eight exhibition
halls at the Centre was used to host the official 'Think' launch.
Invited guests included HIC key clients, a team for Kudos
Hospitality, major suppliers and venue staff.
Notes to editors:
Harrogate International Centre is the largest integrated
conference, exhibition and entertainment venue in the region
located in the stylish spa town of Harrogate. HIC has a 2,000 seat
auditorium, 16,500 sq m of exhibition space and attracts over
250,000 business visitors each year.
Kudos Hospitality is the new brand name for Crown Venue Catering
part of the Oriel Group of hospitality, catering and events
companies. Kudos Hospitality is the exclusive on site caterers at
the Harrogate International Centre. The Oriel Group was previously
known as the Crown Group.
